When you start your business, online reviews are a major part of your success and growth. They influence potential customers to invest in the brand and help in developing a loyal customer base. From Google to Yelp, people share reviews on multiple platforms that have a huge impact on the brand’s revenue and sales.
Google is the most used search engine, and reviews on Google are a major contributing factor in lead generation as well. 90% of users believe that positive reviews have influenced their purchase decisions. And 86% of buyers say their decisions have been influenced by negative reviews. Collect Google reviews and showcase them on multiple marketing touchpoints to grab users’ attention and boost sales.
Brands are defined by those who have experience with it. Users have been taking this seriously and look at at least 1 review before making a decision. The most effective way of combatting negative reviews is to load up on rave reviews. This can be done by encouraging happy customers to post reviews, write about their experience, and add an image or a video to enhance the impact.
5+ techniques to collect reviews
With so many customers posting so many reviews, it’s hard to keep track and know where to start. And in this blog, we will discuss some techniques that help in collecting online reviews. Let’s start.
1. Set up profiles on multiple review sites
Take all relevant review sites into consideration and sign up for them. Apart from getting reviews, it helps in making your brand visible. Even if your industry is not a review-driven one like hospitality, you can still make yourself available on major sites. This boosts trust in people who wish to leave a review or new clients whose decision is based on online reviews.
2. Use review platforms and leverage reviews on the website
Use review platforms like Taggbox Widget to collect reviews from multiple sites like Google, Yelp, Facebook, Airbnb, TripAdvisor, etc., and display reviews on the website by simply copying and pasting a simple embed code into your website backend.
These platforms are heavily equipped with numerous features that help in curating the perfect widget for the website. These widgets can be customized and moderated as per your requirements.
Leveraging reviews on the website can motivate new visitors to make a purchase, build trust, improve sales, and encourage existing users to leave more reviews.
3. Request your customers
The best way to get more reviews is to just request your audience. Customers understand the importance of reviews and what potential they hold in making or breaking your business. As long as you provide an awesome service, they won’t be frustrated or annoyed if you request a review.
Do not wait for long, customers tend to review the brand almost instantly. Any customer who compliments you via email, phone, or in person just mentions that you’d appreciate it if they’d leave a review online.
4. Make it easy to leave reviews
An average customer is not going to look or seek out ways to leave a review unless they have something negative to say. That is why you must make yourself available everywhere possible.
Use direct links on your website and social media handles, send an email with a survey link, send out follow-up emails and request reviews, etc.
5. Offer freebies
Sometimes even the happiest and most satisfied customers need a little push to post reviews. You can offer them a small token of appreciation or incentive to make sure they post a review. You can organize monthly giveaways, where you can select a random client and offer them a reward once they’ve posted a review.
These are the most effective ways to encourage reviews without having to buy them.
6. Respond to all your reviews
Kindness and gratitude never hurt. Thank all your customers who leave a review. Make sure you respond to all the reviews, especially negative ones. Negative reviews can hamper your growth and on the bright side, they also give you a way to convert unhappy customers into loyal ones.
Respond to the negative reviews with empathy and understanding. Take extra effort to rectify the problem and make sure the user is satisfied. Additionally, you can offer a freebie or a discount coupon to people who leave reviews.
7. Include them in your work processes
Reviews and their impact don’t end with users but extend to the brand’s employees as well. Make sure that all the customer services and sales employees understand the importance of online reviews and how they work.
You can start an incentive program where employees get a small reward or a cash bonus for a review. This makes sure that your employees remember to ask for a review or feedback.
Summing it up!
Customer feedback is important as they serve as a guide toward the growth of the business. They help in understanding what you are doing and what went wrong. This way to get a better understanding of your users’ preferences and purchase behavior.
To overcome the trust barrier, reviews can be highly beneficial. Identify the outcome and make it clear why you are collecting the reviews before you start. Doing the groundwork can be a good investment of your time.
Nishant Verma is a senior web developer who love to share his knowledge about Linux, SysAdmin, and more other web handlers. Currently, he loves to write as content contributor for ServoNode.